SOCIAL DESIGN | EXHIBITION DESIGN| BRANDING
to all the dreamers
dreamer n.
a person that is driven by an aspiration or vision that enables them to break the boundaries of possibility
This exhibition is an open letter invitation to everyone out there in need of a little inspiration and hope. We present our exploration of the beauty and audacity of our human capacity to dream. Our dreams are shaped by the people and events around us, but also act as a reflection of who we are as individuals.
In a collaboration with Mt. Royal Elementary School kindergarten students as well as MICA students, we present to you our unabashed passions, inside and outside of our respective realities.
VISUAL IDENTITY
This hand-vectored illustrative logo embodies the whimsical nature of dreams. The all-caps type treatment symbolizes strength and boldness of declaring one’s dreams. The pairing of the moon and the stars goes by back to the age-old saying, “Reach for the moon, even if you don’t get there, you’ll land amongst the stars”.
PART 1. GALLERY EXHIBITION
Viewers are invited to participate in remembering and sharing their own dreams as they reflect on the past, but also remember that dreams are part of our future as well.
part 2. gallery exhibition
The opposite wall is for viewers to take the time to peruse the work of students, artists and non-artists who have come together to share the dreams. I collaborated with artists and challenged each of them to create a poster that embodied their dreams for the future.
TOP PICTURE: US by Christy Tang
LEFT/BOTTOM PICTURE: Gallery Perusal
