packaging design | EXHIBITION DESIGN | BRANDING
perception
VISION
Perception challenges people to see beyond the prices of goods and be more culturally aware of where their products are coming from. In order to educate people on economic disparities and injustice within the mass labor industry, the sunglasses are marketed based on the base production value in the original currency.
VISUAL IDENTITY
The visual identity is comprised of two different word marks because they can be used interchangeably to suggest that one’s perception can either be focused or skewed depending on the perspective.
EXHIBITION POP UP SHOW
The brand existed as a brief pop-up shop that posed as a faux sunglasses shop, but also as an advocate for social justice. Attendees were invited to interact with the sunglasses and packaging in hopes of unveiling a deeper truth behind the packaging.
packaging design
Each of the sunglasses is linked to an organization that fights for workers rights. So each of the products goes towards raising awareness towards social injustice. Our cheap goods come at a high price for many of the workers.
The booklet is provided as an informational brochure on how to get involved as an active consumer.
A complete set includes: sunglasses, hangtag, informational booklet, and handmade cloth bag
WEBSITE DESIGN
This website was displayed during the popup show to view the sunglasses on a faux sunglasses digital store.
Hidden in the descriptions of each of the sunglasses are the stories of those in various third-world countries that have suffered as a result of fast-fashion and poor factory working conditions.
SOCIAL MEDIA CAMPAIGN
This instagram account was used to raise awareness for the popup show and also to advocate as not only a sunglasses shop, but an advocate for social justice.
NARRATIVE FILM
This short narrative is a part of a conceptual sunglasses brand called PERCEPTION that plays with the idea of seeing beyond the products we buy and putting ourselves in another's perspective.